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Table of Contents

Articles

Functions of Code-switching and People’s Attitudes --A Case Study in WeChat Communication Weiwei Jiang

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Research on the Communication Path of Intangible Cultural Heritage Short Video from the Perspective of Participatory Culture Silin Zhai

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Exploratory research on social media platform popularity and brand communication power Bufan Zhong

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Research on the Communication Strategy of Liangzhu Culture of “Total System Construction” Lu Li, Yue Ren, Qichen Jiang

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Chronicles in Digital Fantasy: Reconstructing Ancient China in Video Games Xinwei Li

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Modeling and Analysis of Community Group Buying Product Information Dissemination Based on SEIR Model Yi Shao

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Analysis of the phenomenon of mainstream media live stream_x005fing sales under media integration Yimeng Wu

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The Development of Advertising Communication in the New Media Environment Zihan Jiang

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The topic of female abortion in art: analysis of the creation of “It’s Happening” Shiqi Yang

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An Analysis of the Path for Television Media to Facilitate Ru_x005fral Revitalization in the New Era Zun Jiao, Li Shen

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The Remnant in Zheng Sixiao’s Poetry and Paintings Haoyang Wang

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The “post-truth” era guided the media to the public emotional expression——took the “female graduate student of the Chinese Academy of Social Sciences” as an example Ying Liu

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How to inherit and carry forward the spirit of Anshan Iron and Steel Model Worker in colleges and universities Yingjie Hao, Dan Geng

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A brief discussion on how county-level integrated media can help rural revitalization Zun Jiao, Ziting Zhai, Chucheng Liu, Qin Chang, Jiaxi Yao

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The embodiment of body consumption in domestic films:An exploration of body image,aesthetic standards and self-identity Wenxin Fu

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The source of the content industry: Research based on content creators in mobile short videos Tong Wu

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The Role of Building 3D Animation Resources and Interactive Design in Virtual Environments Kai Zhang

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Analysis of the cultivation strategy of director’s thinking in the teaching of video creation Jingxian Chi

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“Internet + media” ——media development strate_x005fgies in the era of convergence Beiyue Wang

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Not-for-profit Journalism in the 21st century——the example of ProPublica Xinjian Zheng

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Research on the emotional narration of micro-film advertising in the financial media environment Shuangping Huang

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Exploring the Rejuvenation of Maotai Marketing Strategy in the Context of New Media Lin Huang

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The Shaping of Urban Image in Short Videos in the New Era - Taking Xi’an as an Example Yiming Zhang, LaiChe Ching

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Media Convergence: Innovation of Narrative Structure and Audience Experience in Interactive Documentary The World in Ten Blocks Qiaoxi Zhang

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On the Information Dissemination and Legal Responsibility during the Outbreak of the Epidemic Enquan Zeng, Benqiang Zeng, Hong Chen

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Study on the Innovative Integration of Visual Presentation and Humanistic Spirit in In-depth News Reporting Yan Chen, Nian Lian, Jiajia Yang

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A Study of Spatio-temporal Movies And Their Epochal Rep_x005fresentations Based on “Agenda Setting Theory” Qiuju Gao, Aojing Liu

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A Research on the International Expression Model of Yellow River Culture Jianguo Liu, Sijia Jiang, Mengyuan Chen

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Exploration on the Construction of Teaching Ability Model for English Teachers in Vocational Undergraduate Colleges in the Era of Smart Education Guifu Jia, Yanhui Jing

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Exploring the Learning Path of National Common Language from the Perspective of College Students’ Consciousness of the Chinese national community Jiankun Zhang, Linxia Cao

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Under the threshold of collective memory —— Take the day of Shenzhen people as an example Hao Dong

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Research on the evaluation and improvement strategy of the teaching quality of information and innovation education based on big data analysis Yuan Yue, Fan Zhang, Yu Su

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“Core” helps double carbon “smart” build the future - “EcoTrash”, an Internet of Things ecological protection device based on the master chip STM32 Xuanliang Chen, Chunyu Nie, Luyao Shi, Yanan Zhao, Shengnan Zhao

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A Practical Study on Career Education in County High Schools under the Background of the New College Entrance Examination Pengxiang Wang

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Research on Cultivating Practical and Innovative Abilities of Business Majors Students with the Integration of Knowledge and Action Zhijun Liu

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How public Relations and advertising respond to the changes brought about by AI: Strategies and practices Qinling Zhong

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New Ideas for the Development of Slow Live Streaming Mod_x005fels from the Perspective of News Communication Zhiqing Fu, Dapeng Ning

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Interpretation of the film “Dog Man” based on Lacan’s Mirror Image Theory Yuran Luo

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New Challenges and Strategies for Public Relations in the New Media Era Yihan Wang

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Factors Affecting University Students’ Online Shopping Intention: Perceived Usefulness and Perceived Enjoyment Dawei Zha

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Research on the communication mechanism of male beauty short video from the perspective of consumerism culture Yufei Ji

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An Exploration of the Phenomenology of Cinema from the Perspective of McLuhan’s Media Theory: A Case Study of the Film ‘Searching’ Xiuhui Li, Ge Xiao

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Characteristics of New Media Ink Image Interactive Installations Shiwen Xu

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