New Challenges and Strategies for Public Relations in the New Media Era
Abstract
In the context of the new media era, public relations can strengthen the staff’s sense of relationship. Based on this, the relevant staff
need to seize the opportunity of the new media era to optimize the public relations of government and enterprises, to rationalize the relation_x005fship with the people, to build a two-way communication mode based on the new media, and to strengthen the modernization of the governance of public relations of government and enterprises.
need to seize the opportunity of the new media era to optimize the public relations of government and enterprises, to rationalize the relation_x005fship with the people, to build a two-way communication mode based on the new media, and to strengthen the modernization of the governance of public relations of government and enterprises.
Keywords
New Media; Public Relations; Optimization Paths
Full Text:
PDFReferences
[1] Luo Weihua. Research on the Problems and Countermeasures of Police Public Relations in the New Media Era [D]. Shandong Nor_x005fmal University,2020.
[2] Li Huan. Research on crisis public relations of local governments in China under the background of new media [D]. Anhui University,2021.
[3] Wang Mengyao. Exploration of government network public relations under the background of Internet+[D]. Anhui University,2020.
DOI: https://doi.org/10.18686/mcs.v5i6.2199
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