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Research on the emotional narration of micro-film advertising in the financial media environment

Shuangping Huang

Abstract

Due to the popularity of micro video, some people make use of micro film advertising too utilitarian to create bad topics that attract
people’s attention, which is often counterproductive. There are many fragmentary difficulties in integrating media, and the emotional narra_x005ftive of micro film advertising needs to burst out more excellent works. China is walking on the road of cultural confidence, combining the
theme of national traditional culture. In order to carry out the benign development of micro film advertising in the future, we should improve
various problems in the environment of contemporary financial media, and its communication strategies should be further studied.

Keywords

financial media; micro film advertising; emotional narrative; Chinese traditional culture; communication strategy

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References

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Film Review, 2017: 93-96.

DOI: https://doi.org/10.18686/mcs.v5i6.2181

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