Research on the emotional narration of micro-film advertising in the financial media environment

Shuangping Huang

Abstract


Due to the popularity of micro video, some people make use of micro film advertising too utilitarian to create bad topics that attract
people’s attention, which is often counterproductive. There are many fragmentary difficulties in integrating media, and the emotional narra_x005ftive of micro film advertising needs to burst out more excellent works. China is walking on the road of cultural confidence, combining the
theme of national traditional culture. In order to carry out the benign development of micro film advertising in the future, we should improve
various problems in the environment of contemporary financial media, and its communication strategies should be further studied.

Keywords


financial media; micro film advertising; emotional narrative; Chinese traditional culture; communication strategy

Full Text:

PDF

References


[1] An Liguo. Microfilm Production and Communication Strategies in the Context of Integrated Media [J]. Sound Screen World, 2021

(2): 60-61.

[2] Shi Guangkuan. Microfilm Advertising Communication Strategy from the Perspective of Integrated Media: A Case Study of Pepsi_x005fCo’s “Bring Music Home” [J]. Sound Screen World, 2021 (9): 67-68.

[3] Zheng Qian. Research on Emotional Narrative of Micro Film Advertising in the New Media Era [J]. Western Broadcasting and Television, 2023:151-153.

[4] Liu Ying, Chen Shuang. Emotional Narrative Analysis of Micro Film Advertising [J]. News Research Guide, 2022:18-20.

[5] Yuan Xiaoxuan. The Practice and Aesthetic Path of Microfilm Communication under the Excellent Traditional Chinese Culture [J].

Film Review, 2017: 93-96.




DOI: https://doi.org/10.18686/mcs.v5i6.2181

Refbacks

  • There are currently no refbacks.