Research on the Communication Strategy of Liangzhu Culture of “Total System Construction”
Abstract
strengthen the protection and inheritance of history and culture in urban and rural construction, which is a powerful initiative to emphasize
the construction of socialist culture, and to prosper the development of cultural undertakings and cultural industries. In 2019, the site of Li_x005fangzhu Ancient City was approved and formally inscribed on the World Heritage List, and the Liangzhu culture is a Chinese treasure that has
been preserved. In this paper, the “whole system construction” communication concept will be cut from the perspective of cultural communication, integrated into the Liangzhu cultural communication practice, to enhance the effectiveness of Liangzhu cultural communication to
provide operable countermeasures and practice carriers. To explore the innovation and dissemination path of the local landscape culture for
the society.
Keywords
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DOI: https://doi.org/10.18686/mcs.v5i6.2164
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