The Shaping of Urban Image in Short Videos in the New Era - Taking Xi’an as an Example
Abstract
In the era of “Internet+”, the media that information technology affects social information dissemination has changed, and short
videos in new media dissemination have gradually become the most popular method of communication. In the dissemination of short vide_x005fos, it is possible to strengthen relationships between people and allow those who do not have enough time to go out to learn about the world
through short videos. As a city with a rich historical heritage, Xi’an ranks very high among the cities all over the world. In order to better
promote this cultural city and make it more well-known to everyone, this article studies the shaping of the image of Xi’an in short videos, in
order to find effective ways to shape the image of Xi’an and provide new ideas for the cultivation of urban image in the new era.
videos in new media dissemination have gradually become the most popular method of communication. In the dissemination of short vide_x005fos, it is possible to strengthen relationships between people and allow those who do not have enough time to go out to learn about the world
through short videos. As a city with a rich historical heritage, Xi’an ranks very high among the cities all over the world. In order to better
promote this cultural city and make it more well-known to everyone, this article studies the shaping of the image of Xi’an in short videos, in
order to find effective ways to shape the image of Xi’an and provide new ideas for the cultivation of urban image in the new era.
Keywords
short videos; urban image shaping; Xi’an
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PDFReferences
[1] Jiaqi Dai, Xuelin Yang. Research on the Effect of Short Video on Urban Image Reconstruction [J]. Collaborative Economy and
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[2] Jiajia Zhang. Construction and Experience: The Audiovisual Presentation and Communication Paradigm of Urban Image Short
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[3] Ke Xue, Yuan Deng. Research on the Factors Influencing Young People’s Shanghai Urban Identity through Short Video of Shang_x005fhai Opera [J]. Journal of Nanjing Academy of Arts (Music and Performance). 2022; (06): 118-125.
DOI: https://doi.org/10.18686/mcs.v5i6.2183
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