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A brief discussion on how county-level integrated media can help rural revitalization

Zun Jiao, Ziting Zhai, Chucheng Liu, Qin Chang, Jiaxi Yao

Abstract

The development of county-level comprehensive media centers is an important driving force for the implementation of rural revi_x005ftalization strategy. It plays an important role in promoting the integration of county rural revitalization strategy and comprehensive media.
County-level financial media centers serve rural audiences and promote rural inheritance and cultural development. This article starts from
the two paths of “communication” and “governance” and implements rural social governance through the county level through information
dissemination, rural cultural inheritance, villager identity linking, publicity policy adjustment and other strategies, which ultimately becomes
an important part of rural revitalization and prosperity.

Keywords

County-level integrated media; rural revitalization; boosting effect

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References

[1] Liu, Z. (2022). The Path to Facilitating the Implementation of the Rural Revitalization Strategy through the Radio and Television

Integrated Media Center. Journal Cradle of Journalists, 10, 105-107.

[2] Xin, A. Y., & Wang, R. J. (2021). Analysis of the Path of Local Cultural Inheritance and Communication in County-Level Inte_x005fgrated Media: A Case Study of Shengzhou, Zhejiang. Audiovisual World, 05, 85-88+91.

[3] Li, M. (2022). Exploring Key Areas of Rural Revitalization Communication in County-Level Integrated Media Centers. News and

Cultural Development, 09, 99-101.

[4] Xie, W. F. (2022). The Rural Communication Ecosystem in the Context of Rural Revitalization and Its Impact on Rural Governance

in Hainan (Master’s thesis, Hainan Normal University). Link to the source.

DOI: https://doi.org/10.18686/mcs.v5i6.2174

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