Exploratory research on social media platform popularity and brand communication power
Abstract
convergence”, “young user group” and “diversified marketing”, which makes the communication power of its own brand facing a develop_x005fment crisis. In view of this, this study will be under the support of jenkins fusion theory using exploratory factor area analysis and regression
analysis method of brand communication force, finally the brand community loyalty, brand image, word of mouth “, brand younger and new
brand image the five factors of the brand communication force influence has certain differences, and on the basis of this social media platform
awareness of brand communication force promotion strategy, improve consumers to brand identity, promote awareness positive influence on
the development of the brand.
Keywords
Full Text:
PDFReferences
[1] Zhai Shanshan, Hu Pan, Wu Xuan, et al. Research on the phenomenon of information cocoon on the new media social platform and
its strategy of breaking the cocoon —— Take the dissemination of intangible cultural heritage short video as an example [J]. Intelligence Sci_x005fence, 2021,39 (10): 118-125.
[2] Zhuang Rui, Yu Deshan. Privacy management of emotional labor —— Research on privacy management of social media platform
for the purchasing group of Chinese international students [J]. News reporter, 2021 (1): 80-8996.
[3] Song Junyi.”News + social networking”: an effective practice of increasing the influence of mainstream media platforms- -take the
“Ask the reporter” platform of Xinhua News Agency client as an example [J]. Young Reporter, 2021 (21): 63-64.
[4] Yan Qing, Liu Yu. Social support for depression groups on social media platforms seeking research-based on the investigation of
microblog “depression talk” [J]. Press, 2022 (6): 45-5664.
[5] Zheng Jiandong, Lu Xiaoliang, Lu Bin, et al. Information interaction of social media platform and capital market pricing efficiency
—— Based on the evidence of big data of stock bar forum [J]. Quantitative, economic, Technical and economic Research, 2022,39 (11): 22.
DOI: https://doi.org/10.18686/mcs.v5i6.2163
Refbacks
- There are currently no refbacks.
