An Analysis of the Path for Television Media to Facilitate Ru_x005fral Revitalization in the New Era
Abstract
Television media, as a traditional medium, connects with millions of rural households, boasting a vast audience base and significant
potential in rural revitalization. In the context of the new era, television media must deeply understand the transformation and upgrading chal_x005flenges facing rural programs and leverage its strengths to actively participate in the construction of integrated media propaganda platforms.
Simultaneously, television media should embrace innovation, establish “media +” industry integration chains, showcasing its role and value
in facilitating rural revitalization. By prioritizing rural revitalization, television media can create fresh opportunities for the development of
the television industry.
potential in rural revitalization. In the context of the new era, television media must deeply understand the transformation and upgrading chal_x005flenges facing rural programs and leverage its strengths to actively participate in the construction of integrated media propaganda platforms.
Simultaneously, television media should embrace innovation, establish “media +” industry integration chains, showcasing its role and value
in facilitating rural revitalization. By prioritizing rural revitalization, television media can create fresh opportunities for the development of
the television industry.
Keywords
Television; Mainstream Media; Rural Revitalization; Programs for Agriculture
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PDFReferences
[1] Zhang Wencai. How Media Can Assist Rural Revitalization: A Case Study of “Countryside Partners.” Publishing Horizons,
2019(19), 37-39.
[2] Ma Guanglun. The Inherent Logic of County-Level Media Integration from the Perspective of Rural Revitalization. Journalist’s
Cradle, 2019(10), 24-25.
[3] Wang Yu. Rural Revitalization Strategy: How Can Broadcasting and Television Media Help? Media, 2018(15), 30-32.
DOI: https://doi.org/10.18686/mcs.v5i6.2170
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