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The exploration and practice of integrating media majors into innovation and entrepreneurship education in higher vocational colleges

Chen Zhao

Abstract

The integration of media majors into the teaching of innovation and entrepreneurship is not only the need of education
reform, but also the actual demand of the society for talents. Throughout the current media professional innovation and entrepreneurship
education, the increasingly significant “two skins” phenomenon is extremely unfavorable to professional development. Based on the
development of innovation and entrepreneurship education for higher vocational media majors, this paper aims to construct a more perfect
innovation and entrepreneurship education system, enrich the education content and promote the integrated development of production,
education and research by combing the specifi c ways and methods of development.

Keywords

media major; Innovation and entrepreneurship education; Signifi cance; Current situation; Methods

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References

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DOI: https://doi.org/10.18686/mcs.v5i5.2078

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