Research on the Paths and Strategies of Chinese Film and TV Dramas’ External Communication
Abstract
Under the background of the current global economic integration, diff erent fi elds of society begin to pay attention to cultural
products, cultural products output and other issues, including Chinese fi lms and TV dramas. Film and television drama has a great infl uence
on cultural transmission. At this stage, some fi lm and television drama exist the lack of narrative level and the situation that the traditional
cultural content is less involved. This makes the fi lm and television drama in our country lack its own uniqueness and cannot go abroad
better, plus the domestic and foreign ideology and cultural diff erences will also have a negative eff ect on the construction of Chinese culture
soft power. To solve these problems, it is necessary for relevant departments to explore eff ective improvement measures based on the actual
situation, so as to bring into play the cultural transmission value of Chinese fi lm and television drama.
products, cultural products output and other issues, including Chinese fi lms and TV dramas. Film and television drama has a great infl uence
on cultural transmission. At this stage, some fi lm and television drama exist the lack of narrative level and the situation that the traditional
cultural content is less involved. This makes the fi lm and television drama in our country lack its own uniqueness and cannot go abroad
better, plus the domestic and foreign ideology and cultural diff erences will also have a negative eff ect on the construction of Chinese culture
soft power. To solve these problems, it is necessary for relevant departments to explore eff ective improvement measures based on the actual
situation, so as to bring into play the cultural transmission value of Chinese fi lm and television drama.
Keywords
Chinese fi lm and television drama; External communication; Problems; strategy
Full Text:
PDFReferences
[1] Yuanchu Qi. Problems and Countermeasures in the External Communication of Chinese Films and TV Dramas [J]. News Research Guide, 2021(6):2.
[2] Mingjin Zhang. Research on Overseas Dissemination of “IP Film and Television + Chinese Intangible Cultural Heritage” -- A case study of IP drama
“Canglan Mojin” [J]. North Media Research,2023(03):50-54+59.
[3] Lanyan Wang. External Communication and Development Strategies of Chinese TV Dramas [J]. Communication Research, 2020, 004(027):P.42-43.
DOI: https://doi.org/10.18686/mcs.v5i5.2043
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