Research on innovative ways of planning and packaging of TV programs in the new era

Abstract

With the advent of the new media era, various types of TV programs have been derived, and the competition between new
media and TV stations is intensifying, such as the fi erce competition in information dissemination, resources and advertising agencies. To
this end, producers need to take eff ective measures to make TV columns in the corresponding resources and market to gain competitive
advantages, the need for group planning and packaging of columns. By virtue of this advantage, most TV programs have achieved a higher
audience rating, which is recognized and favored by the masses. In view of this, this paper, combined with the author’s practical experience
around the TV columns to carry out in-depth research, analyze the practical significance of TV column planning and packaging, and
elaborate the main content of TV column planning and packaging in the new era, and on this basis put forward specifi c work strategies, in
order to provide reference for the innovation and development of TV columns in the future new era.