Research on the teaching optimization path of university advertising course under the Internet environment
Abstract
With the comprehensive arrival of the “Internet +” era, artifi cial intelligence, new media, big data and so on are gradually
integrated into college education and teaching, which has injected new vitality into the teaching reform of advertising course, which is
conducive to the construction of intelligent learning space and the improvement of students’ advertising design ability and innovation ability.
College advertising course teachers should adhere to the employment-oriented, deepen the integration of production and education, and
build the “Internet + advertising” teaching model; Actively carry out online and offl ine mixed teaching, promote the integration of teaching
inside and outside class, and meet the students’ personalized learning space; Schools and enterprises jointly build intelligent training bases,
optimize hardware and software facilities, and build collaborative education models; Make good use of the new media platform to push new
concepts and excellent cases of advertising, etc., and comprehensively improve the teaching quality of advertising courses.
integrated into college education and teaching, which has injected new vitality into the teaching reform of advertising course, which is
conducive to the construction of intelligent learning space and the improvement of students’ advertising design ability and innovation ability.
College advertising course teachers should adhere to the employment-oriented, deepen the integration of production and education, and
build the “Internet + advertising” teaching model; Actively carry out online and offl ine mixed teaching, promote the integration of teaching
inside and outside class, and meet the students’ personalized learning space; Schools and enterprises jointly build intelligent training bases,
optimize hardware and software facilities, and build collaborative education models; Make good use of the new media platform to push new
concepts and excellent cases of advertising, etc., and comprehensively improve the teaching quality of advertising courses.
Keywords
Internet; University advertising; Importance; Optimizing the path
Full Text:
PDFReferences
[1] Yang Xu. Leading or Following: A Debate on the Theory and Practice of Advertising Teaching in the New Media Era [J]. China
Advertising,2022(06):65-67.
[2] Xueyi Rui. Analysis of Advertising teaching Reform and Practice based on “Internet +” [J]. Public Relations World,2022(10):32-33.
[3] Songtao Guan,Liangxia Xu,Pingping Yang. Practice Teaching of Advertising Copywriting in the Environment of “Internet + Education” : A case study of
discipline Competition Daguang Competition and Daguang Festival Academy Award [J]. Literature and Education Materials,2020(26):196-198.
DOI: https://doi.org/10.18686/mcs.v5i3.1960
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