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Research on training path of new media marketing talents

Jijin Yang

Abstract

With the deepening of higher education teaching reform, colleges and universities pay more and more attention to the quality
improvement of talent training. Under the background of the rapid development of new media, the demand for new media marketing talents
is gradually increasing. Colleges and universities need to improve their own education and teaching quality and cultivate more high-quality
talents for the society. Based on this, this paper will focus on the training path of new media marketing talents.

Keywords

new media marketing; Talent training; Colleges and universities

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References

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DOI: https://doi.org/10.18686/mcs.v5i3.1930

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