On the Enhancement of the News Dissemination in Media Era

Abstract

The rapid development of information and network technology has provided a powerful driving force for the development of the media industry, while also promoting great changes in the form of media, which in turn has given rise to the advent of the era of integrated media. With the rapid development of financial media, the media environment becomes more complex, in this environment, we must establish the correct problem-oriented towards the news media, and use the advantages of the financial media era scientifically to optimize the news work, thus effectively guide the public opinion of the news media and enhance the media's dissemination. Based on the reality and our further study of the dissemination force, this paper puts forward some scientific and reasonable suggestions, which will play a positive role in enhancing the power of news communication.