Research on Chongqing City Image Communication from the Perspective of New Media ——A Case Study of Xiaohongshu
Abstract
Compared with the traditional media publicity led by government agencies, the emergence of new media has ushered in a new era for the dissemination of city image. As Chongqing has become a new generation of "Internet celebrity city" under the spread of new media, it is more important to sum up the past experience and seek long-term development in the future. Taking Xiaohongshu as an example, this paper studies the image communication of Chongqing from the perspective of new media.
Keywords
Full Text:
PDFReferences
Hao XR. Research on Chongqing's City Image in Tiktok Short Video -- From the Perspective of Space Theory [D]. Chongqing: Communication Science of Southwest University of Political Science and Law. 2021.001442.
Peng HR. Strategies for Urban Image Communication from the Perspective of All Media Integration [J] News Research Guide. 1674-8883 (2022) 15-0058-03.
Li HX, Sun Z. New Media Communication Strategies for Chongqing's Urban Image [J] News Forum, 2021.01.008.
Wang J. The Construction of Chongqing's Urban Image from the Perspective of Field Theory [D] Chongqing: Communication Studies at Chongqing University. F299.27.
Wu X, Liu D, Cheng YZ. Research on International Communication Strategies of City Image from the Perspective of Overseas Social Media [J] News Research Guide. 1674-8883.
DOI: https://doi.org/10.18686/mcs.v5i4.1867
Refbacks
- There are currently no refbacks.
