A Research on the Production and Dissemination of Sports News Short Video
Abstract
In recent years, there has been a rapid increase in the usage of short video applications such as TikTok, Kuaishou, Watermelon Video and Volcano Video, making them a major force in Chinese news communication. Short video platforms offer a variety of content that is more focused and tailored than that of conventional media, offering a vast array of knowledge to their viewers. Short video platforms have seen an influx of professional news and sports media organizations, with the news media playing a critical role in the production of short news videos.This paper examines the current state and issues of sports news short video production and distribution in China, thus providing insight into the potential development of such videos in the future.
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DOI: https://doi.org/10.18686/mcs.v5i4.1862
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