Expansion of Social News Communication Path under the Background of New Media Integration

Abstract

New media integration is a new operation mode under the diversification of information transmission channels. It is characterized by technology-led digitalization, audience-oriented interaction, and personalized media terminals, which achieve the complementary advantages between traditional media and new media, meets the social development and the actual needs of the audience, and open up new markets and media formats. Social news is an important part of news communication. It is the presentation of the relationship between society and people. And, it is closely related to people's work and life, which can arouse extensive social interest. At present, social media and socialization media have become a new path of social news communication under the background of new media integration. Social news should use new media technologies and platforms to continuously broaden the digital communication mode, build a social communication platform, enhance the depth and breadth of social news communication, improve the appeal and influence of social news, and thus promote the positive and healthy development of social news. This paper makes a concrete exploration of the expansion of the social news communication path under the background of new media integration.