A Study on the Popularization Communication Strategy of Marxism in the Media Environment
Abstract
Since the 18th National Congress of the CPC, China has entered a new era. The traditional popularization path of Marxism is faced with the dilemma of lagging concept, backward method and poor communication effect, and it is urgent to change the way of thinking and method. In horizon, melting, new technical conditions and the propagation environment arises at the historic moment, through the disseminator of the marxist theory of literacy cultivation, precision partition for the audience and the media content, as well as the cultivation of the theory and technology talents to explore the spread of marxism popularization strategy, thus effectively promote the new era of popularization of marxism in China.
Keywords
Full Text:
PDFReferences
The Complete Works of Lenin, Volume V, People's Publishing House, 1986 edition, 8.
Shi XJ, Dong SB. The Social Communication Path of the Theoretical System of Socialism with Chinese Characteristics: A Discussion on the Popularization of Marxism in Contemporary China [J]. School Party Building and Ideological Education, 2010 (1): 61-62.
Ma FY, Gao JY. Analysis of the Path to Enhance the Popularization Function of Marxism in Ideological and Political Theory Courses [J]. Introduction to Ideological and Theoretical Education, 2017 (1): 71-74.
Liu ST. A Study on the Popularization of Marxism in Ethnic Minority Regions from a Cross-Cultural Perspective: A Case Study of Guangxi [J]. Guangxi Social Sciences, 2016 (3): 16-21.
Tan KK. The Role and Realistic Enlightenment of "Mechanism Innovation" in Promoting the Popularization of Marxism in Online New Media [J] Theoretical Introduction, 2015 (6): 12-18.
Zhen HJ. Analysis of the Connotation and Implementation Path of Marxist Discourse Power Theory - Based on the Perspective of Ideology [J]. Research on Socialism with Chinese Characteristics, 2015 (2): 65-71.
Liu J, Yang LS. The Role and Realistic Enlightenment of the People's Daily in the Popularization of Marxism in the Early Years of the Founding of the People's Republic of China [J]. Theoretical Introduction, 2015 (6): 12-18.
Chen XH. New Exploration on the Implementation Path of Popularization of Marxism in Contemporary China - From the Perspective of Innovation Diffusion Theory [J]. Theoretical Exploration, 2010 (3): 50-53.
Ge XB, Li SL. Exploring the Realistic Dilemma and Mechanism Construction of Marxist Mass Communication from the Perspective of New Media [J]. Theoretical Monthly, 2017 (4): 30-37.
DOI: https://doi.org/10.18686/mcs.v5i4.1850
Refbacks
- There are currently no refbacks.