The Role of Digital Media in the Protection and Inheritance of National Culture——Taking the Ethnic Minorities in the Southeastern Coastal Areas of China as an Example

Abstract

Digital media are playing an increasingly important role in contemporary society, especially in preserving and transmitting ethnic cultures with great potential. This paper uses qualitative and content analysis research methods to explore the role of digital media in preserving and transmitting ethnic minority cultures, taking ethnic minorities in the southeast coastal region of China as an example. The findings show that digital media provide a broad platform for ethnic minorities, promote the preservation, dissemination and innovation of cultural resources, and enhance the cultural confidence and identity of ethnic minorities. However, issues such as the digital divide and the commercialization of culture have also challenged the role of digital media in preserving and transmitting ethnic cultures. Therefore, in order to better play the role of digital media, we need to strengthen policy guidance and increase investment, while focusing on social participation and the autonomy of ethnic cultures.