Research on the Transformation of Short Videos of Current Affairs News in Mainstream Media—Taking "News Broadcast from CCTV Anchors" as an Example

Yue Huang

Abstract


Current affairs news is the main content of the mainstream media, but its production and dissemination faces many difficulties, in the current tide of media integration, the mainstream media need to be able to reform and innovate in a bold way, but also in the chaos of the network information to identify their own positioning. In this way, mainstream media's right to speak and guide public opinion can be further enhanced, and mainstream voices will be delivered in a broader environment.


Keywords


Mainstream Media; Short Video; Current Affairs News; New Media

Full Text:

PDF

Included Database


References


Jiang HL. An analysis of the strategy to bridge the integration of mainstream media and new media with "short video+"[J]. Journalist Observation,2020(35):46-47.

Yu CP. Reform and breakthrough of current affairs news in the era of fusion media[J]. South China Expo,2019(04):93+95.

Hao L. A study on the communication matrix of short videos in mainstream media [D]. Huazhong Normal University, 2020.

Ju QQ. Research on the communication characteristics of current affairs news in the era of vertical screen [D]. Henan University, 2020.

Liu T. The breakthrough path of traditional mainstream media's current affairs news short video report: the example of CCTV's "Anchor Talking"[J]. News World, 2021(01):30-34.




DOI: https://doi.org/10.18686/mcs.v5i4.1842

Refbacks

  • There are currently no refbacks.