Innovation of Ideas and Strategies in International Communication of Higher Education from the Perspective of Developing Communication

Abstract

As one of the important subjects of national international communication, the international communication of higher education is becoming more and more important in the new era, but there is still room for improvement and optimization in the aspects of development vision, participation consciousness and narrative mode. Since its birth, self-communication has paid attention to the close correlation between communication and development. Its main communication methods have evolved with the development of political, economic and cultural characteristics in different times, forming a paradigm mainly represented by modern mode, dependent mode and diversified mode. The innovative observation of diversified mode provides the effective reference for our higher education international communication profession. The development trend of education internationalization creates a high-level strategic position for the community of human destiny. There is a need to effectively develop a connected communication system to facilitate grassroots organisation and staff participation and to improve cohesion with the public. Based on this, this paper analyzes the and analyzes the concepts and strategies innovation of international communication in higher education, in order to enhance our higher education internationalization development and communication influence.