Research on the Innovation and Development of Broadcasting and Hosting Art in the Context of New Media

Abstract

New media provides a broader expression space and creative channels for the art of broadcasting and hosting, but also puts forward higher requirements and challenges. In order to meet the needs of the new media era, broadcasting and hosting art needs to innovate and improve in skills, thinking and communication methods. Through the thorough discussion of the innovation and development of broadcasting and hosting art in the context of new media, this paper aims to provide reference for practitioners and researchers in this field.