On the Improvement of the Communication Power of New Media Products from the Perspective of Visual Communication

Abstract

With the development of new media, visual communication has gradually entered the field of the public, and its concept is constantly innovating, and the audience can strengthen their understanding of the content of communication information by receiving dynamic and static information. In the era of new media, visual innovation can well enhance the dissemination and influence of media products and meet the needs of the people for diversified information content. This paper first analyzes the development of media technology and the morphological level of visual communication, and then focuses on how to improve the communication power of new media through visual communication means, which can be used as a reference for readers.