Analysis of the Innovation Path of Enterprise Marketing Management under the Background of "Internet +"

Abstract

With the rapid development of China's market economy, enterprise marketing management has been greatly challenged. The traditional marketing management mode can no longer meet the development needs of enterprises, and the development of Internet technology has brought new development opportunities for enterprise marketing management. Based on this, this paper first analyzes the problems existing in enterprise marketing management under the background of "Internet +", and then puts forward an innovative path of enterprise marketing management based on the development needs of enterprises themselves, hoping to help relevant staff to better play the role of "Internet +" in enterprise marketing management.