An Investigation into Determinant Factors in the Process of Entrepreneurial Growth and the Importance of Nurturing Creativity Within Creative and Media Enterprises

Abstract

This proposed research seeks to be a precise analysis and a refined conclusion of the creative and media industry regarding entrepreneurial growth and nurturing creativity.The research traces the development of the concepts ‘entrepreneurship’, ‘entrepreneurial growth’ and the debate for the relationship between commerce and creativity regarding the creative and media industry. Through the process of the proposed research, the crucial factors for achieving entrepreneurial growth are identified with several practical recommendations. Furthermore, feasible methods for nurturing creativity are discussed and concluded throughout the analysis. The research is conducted through a questionnaire as the quantitative approach and in-depth interviews with media entrepreneurs as the qualitative approach. The mixed research method enhances the validity and reliability of the proposed research within a large scale.