In What Ways Does Douyin Content Contribute to the perpetuation of gender stereotypes and the objectification of women?

Abstract

This study aims to investigate the impact of Douyin content on the perpetuation of gender stereotypes and the objectification of women. Due to the limited time and resources of this research, I selected the best video that fits all research requirements, and analyzed the comments in two categories. Through the analysis of the video I chose from Douyin and the comments, the research reveals that while there are videos on the platform that objectify women, the majority of comments express disapproval of such content. Statistics suggest that while Douyin content does contribute to the perpetuation of gender stereotypes and the objectification of women, users of the platform will be increasingly aware of such issues and actively combat them through their comments. This highlights the potential for Douyin to be a platform with positive changes in promoting gender equality and challenging harmful gender norms.