The Practice and Application of New Media Art Design in the Mongolian Culture Communication

Abstract

In the past three decades, the accelerated development of science and technology has brought more possibilities to the development of new media art. Interactive installation art is one of the new topics in the field of new media art design. It has the characteristics of openness, participation, and affinity, which enables the audience to integrate into the works and experience the theme through the interaction with the works. At present, some domestic artists draw on a lot of foreign creative ideas and methods, focus on the study of new media technology, and fail to effectively transform and apply the installation art to cultural communication, so that the works are more like a pile of technology and materials. This paper focuses on the possibility of combining Mongolian culture and new media interactive devices, analyzes the existing creation conditions, and summarizes the effective means of new media art creation for cultural communication through the interactive relationship between new media art works and the audience. Through the practice and research in this field, the development direction and application scenarios of new media art installation are summarized and discussed.