Creative Skills of Chinese Fashion Trend Advertising in the Digital Age
Abstract
Under the background of the rapid development of digitalization, Chinese fashion trend as a new word is more and more
known and recognized by the public. Under the digital environment, Chine se fashion trend brand still has a good development prospect,
which can bring more convenience to consumers and bring more benefi ts to enterprises. Enterprises need to grasp the opportunities and
challenges contained in the new media environment, develop products in line with the tastes of young audiences according to consumer
preferences, achieve young brand development through Internet marketing means, promote the Chinese fashion trend brand to the market
and spread, so as to meet the needs of the development of The Times.
known and recognized by the public. Under the digital environment, Chine se fashion trend brand still has a good development prospect,
which can bring more convenience to consumers and bring more benefi ts to enterprises. Enterprises need to grasp the opportunities and
challenges contained in the new media environment, develop products in line with the tastes of young audiences according to consumer
preferences, achieve young brand development through Internet marketing means, promote the Chinese fashion trend brand to the market
and spread, so as to meet the needs of the development of The Times.
Keywords
digitalization; new media environment; advertising creativity
Full Text:
PDFReferences
[1] Zhang Yaru. Textile Industry and Technology. The Rise of Chinese fashion trend, on the Brand Strategy of Trend, 2021.
[2] Yan Zhen. Sales and Marketing; Management Edition. Beautiful leather bags are the same, interesting brand one in ten thousand, 2020.
[3] Brief analysis of the artistic aesthetics of Chinese fashion trend advertising design - webpage
[4] China Economic Net. Five departments issued a document encouraging digitalization to help upgrade consumer goods supply .
[5] chinadaily.com. The rise of "National Tide" : Is it an accident or an inevitability of brand transformation and development?
DOI: https://doi.org/10.18686/mcs.v5i2.1767
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