The Application of Digital Animation in Advertising Creativity in the New Media Environment
Abstract
With the continuous development of social economy, science and technology, new media is applied to every fi eld and every
corner. In the advertising creativity, digital animation also occupies a place , promoting a better and faster development and progress of
advertising creativity, and making advertising more eye-catching and excellent. This paper analyzes the application of digital animation in
advertising creativity in the new media environment, points out existing problems and puts forward suggestions for improvement.
corner. In the advertising creativity, digital animation also occupies a place , promoting a better and faster development and progress of
advertising creativity, and making advertising more eye-catching and excellent. This paper analyzes the application of digital animation in
advertising creativity in the new media environment, points out existing problems and puts forward suggestions for improvement.
Keywords
new media environment, digital animation, advertising creativity, application analysis
Full Text:
PDFReferences
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DOI: https://doi.org/10.18686/mcs.v5i2.1766
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