Analysis on the infl uencing factors of the fund raising amount of book publishing crowdfunding projects -- An Empirical Analysis Based on Modian C rowdfunding Platform
Abstract
Book Publishing crowdfunding is a kind of product crowdfunding, which has become a new mode of operation in the
book publishing industry. Based on Modian Crowdfunding Platform, one of the largest crowdfunding platforms in China, taking the book
publishing crowdfunding project as an example, this paper collected the successful book publishing crowdfunding projects of the website by
January 2023, and studied the factors aff ecting the amount of crowdfunding. The empirical results show that the target amount of the book
publishing crowdfunding project, whether there are dynamic pictures in the project introduction, the project achievement rate, the number of
support, the number of free support and the number of fi rst project sponsors have a signifi cant impact on the fi nancing amount.
book publishing industry. Based on Modian Crowdfunding Platform, one of the largest crowdfunding platforms in China, taking the book
publishing crowdfunding project as an example, this paper collected the successful book publishing crowdfunding projects of the website by
January 2023, and studied the factors aff ecting the amount of crowdfunding. The empirical results show that the target amount of the book
publishing crowdfunding project, whether there are dynamic pictures in the project introduction, the project achievement rate, the number of
support, the number of free support and the number of fi rst project sponsors have a signifi cant impact on the fi nancing amount.
Keywords
Book Publishing Crowdfunding; Financing Amount; Empirical Analysis
References
[1] Han Chen,Feng Gu Analysis of factors infl uencing the eff ect of crowdfunding -- An Empirical Analysis Based on crowdfunding [J]Shanghai management
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[2] Bo Chen,Yiyang Peng,Hehua Luo Research on the influencing factors of crowdfunding performance -- Based on the empirical analysis of JD
crowdfunding [J]Zhejiang fi nance, 2018 (03)
[3] Zhibin Yang,Songzheng Zhao An empirical study on the factors infl uencing the success rate of product crowdfunding project fi nancing [J]Dongyue Lun
Cong, 2019 (08)
[4] Min Li,Yongwu Dai Research on Infl uencing Factors of crowdfunding performance of forest products [J]Forestry economic issues, 2020 (05)
DOI: https://doi.org/10.18686/mcs.v5i2.1763
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