Research on the promotion strategy of clothing brand based on live broadcast marketing in the “Internet +” era
Abstract
The maturity of 5G technology has brou ght about the era of “Internet +”. With the rise of live broadcasting, clothing brands
have joined in, however, the frequent chaos is not conducive to the improvement of clothing brands’ image. By analyzing the development
of live broadcast e-commerce in China, this paper analyzes the problems caused by the rapid development of live broadcast on clothing
brands, and puts forward the marketing strategy of clothing brand promotion in the “Internet +” era.
have joined in, however, the frequent chaos is not conducive to the improvement of clothing brands’ image. By analyzing the development
of live broadcast e-commerce in China, this paper analyzes the problems caused by the rapid development of live broadcast on clothing
brands, and puts forward the marketing strategy of clothing brand promotion in the “Internet +” era.
Keywords
Internet +; Clothing brand; Live broadcast; E-commerce; Brand promotion
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PDFReferences
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DOI: https://doi.org/10.18686/mcs.v5i2.1755
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