Open Journal Systems

The role of new media in the process of public opinion communication

Shiyu Xing

Abstract

With the combined development of the media industry and the IT technology industry, more and more emerging media have
seized the market share of traditional media, which has changed the way people communicate and communicate. In particular, microblog,
WeChat and online video, which are mainly represented by new media, have produced a certain eff ect of public opinion due to their fast
spread and large audience, thus forming a strong fan team, which can gain the recognition of netizens and play the role of fans. This paper
analyzes the role of new media in the dissemination of public opinion through its infl uence on information dissemination.

Keywords

Public opinion; New media communication; Information dissemination

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References

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DOI: https://doi.org/10.18686/mcs.v5i2.1746

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