“Sense of Object”a Communicating Skill in the New Media Environment ——Focus on the phenomenon of live sales

Chenxi Shi

Abstract


With the widespread usage of live streaming and video blogging, the space for the application of communication skills from
the standpoint of new media has increased rather than decreased as a result of media technology and social environment changes. In parallel,
the defi nition and connotation of the “sense of object” approach have also been expanded and deepened.

Keywords


communication, new media, sense of object, live sales

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References


[1] Fundamentals of Podcasting Composition, Communication University of China Press, pp. 9-19

[2] Zhang Song: Foundations of Broadcast Composition (3rd edition) Communication University of China Press, 2011 edition, p. 77

[3] Zhang Song: Foundations of Broadcast Composition (3rd edition) Communication University of China Press, 2011 edition, p. 80

[4] Shi Lei et al: “Study on the interactive ritual of live broadcast of e-commerce - Taobao live broadcast as an example

[5] https://www.sohu.com/a/389457729_100226196

[6] Film Review 2020 (09) 102-105

[7] Contemporary Television 2020 (10) 85-89 Wang Yuan: “The Dissolution of the Boundary of Broadcast Hosting in the New Communication Context and

its Reinvention

[8] Gao Guowu and Wang Biao: From propaganda and agitation to service leading: China Broadcasting, Vol. 12, 2019, p. 24

[9] Contemporary Television 2020 (10) 85-89 Wang Yuan: “The Dissolution and Remodeling of Broadcast Host Boundaries in the New Communication

Context




DOI: https://doi.org/10.18686/mcs.v5i2.1745

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