The difficulties and coping strategies of sports events in the era of fi nancial media

Abstract

The tide of media convergence has swept all sectors of society in China, and challenges and opportunities coexist in the fi eld
of sports event reporting. Using literature data, content analysis and other research methods, taking the sports event reporting as the research
object, discussing the dilemma and optimization path of sports event reporting in the era of fi nancial media. Reporting dilemma: lack of
activity of sports events communication subject; lack of depth of sports event coverage; low degree of technology integration of means
of sports event coverage. Optimization path: introduce media talent, build user community; insist that content is king, improve reporting
quality; help technology empowerment, create smart sports.