The Development of News Interview and Writing in the Era of Media Integration

Abstract

At present, the speed of media integration is getting faster and faster. The news production mode, expression mode, planning
concept are undergoing great changes, which puts forward higher requirements for the overall quality of news. On top of that, news reporting
and writing are priorities. From the ideological transformation of ideas, it is necessary to do a good job of content innovation, in order to
meet the requirements of the times, pay attention to timeliness, urgency, authority, and use a variety of technologies to cater to diff erent
readers. We should adhere to the idea that content is king, so that it can maintain long-term vitality in the process of media integration.