Brand marketing strategy analysis of online video platform
Abstract
With the application of 5G technology, network video platforms have entered a new stage of development, especially under
the infl uence of the epidemic, video platforms have become one of the main channels for users to obtain information. Based on this, this
paper conducts relevant research on brand marketing on online video platforms, analyzes the problems and shortcomings in brand marketing,
and puts forward eff ective strategies for brand marketing on online video platforms.
the infl uence of the epidemic, video platforms have become one of the main channels for users to obtain information. Based on this, this
paper conducts relevant research on brand marketing on online video platforms, analyzes the problems and shortcomings in brand marketing,
and puts forward eff ective strategies for brand marketing on online video platforms.
Keywords
online video platform; brand marketing; Strategy analysis
Full Text:
PDFReferences
[1] ZHAO Zhibin. Research on brand marketing strategy of Douyin short video platform[J].Trade Exhibition Economy,2022(19):45-47.DOI:10.)
[2] DONG Linqiang. Brand marketing path under Douyin platform carrier promotion[J].Marketing Circle,2020(17):195-196.)
DOI: https://doi.org/10.18686/mcs.v5i2.1733
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