Investigating the existing state of health information dissemination on the TikTok short video platform and potential solutions

Abstract

Health information dissemination is a necessary public health matter, and the Jitterbug short video platform has helped
to improve the eff ectiveness of health information dissemination. In the short video platform, health information has the advantages of
equalized audience reception, accurate information dissemination, and diversifi ed presentation methods. The content analysis of the short
videos on the TikTok short video platform that have good dissemination eff ects shows that detailed exposition, high credibility, and the use
of multiple communication strategies are common features of these videos, which can be promoted as experience. At the same time, the
content analysis also reveals that the current health information dissemination on short video platforms has problems of audiences’ diffi culty
in distinguishing the authenticity of the information and the anxiety caused by the information. Therefore, in the future development of
health information dissemination, information disseminators should improve their communication skills, the government should promote
the construction of an online and offl ine collaborative health information dissemination pattern, short video platforms should improve health
information identifi cation and warning mechanisms, and audiences should also improve their own media literacy.