Inheritance and activation of Old Streets in the new media environment -- A case study of Chikan

Meijian Pan, Yaoting Chen, Zihong Peng, Jiayi Lin, Yipeng He

Abstract


Chikan Old Town is the oldest region in Zhanjiang, Guangdong Province, and was once one of the most developed regions
in Zhanjiang. With the development of Chikan, the confl ict between the transformation of the original appearance of the old street and the
pursuit of commercialization is inevitable. Therefore, in the new media environment, Chikan Old Street should be properly updated and
activated to achieve the highest utilization value.

Keywords


New media; Cheekham Street; Renewal and activation

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References


[1] LUO Jingyue, WANG Bingjie. Research on the Innovative Development of Ancient Town Culture under the New Media Environment [J]. Theoretical

Investigation, 2022, (6).57-59

[2] Lu Qing. Research on the Development of Cultural Creative Industry in Characteristic Towns in the New Media Era -- A Case Study of Shenzhe

Characteristic Towns [J]. News Enthusiast, 2019, (10).67-70




DOI: https://doi.org/10.18686/mcs.v5i2.1729

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