Research on brand communication optimization path based on live streaming goods
Abstract
Live streaming has the characteristics of immediacy, interactivity and high conversion rate, which brings more opportunities
for brand diff erentiation and precise communication in the new era, and is one of the important marketing methods at present. Based on
reality, this paper explores the advantages of online live video broadcasting, analyzes the model of building online live broadcast brand
marketing, and sorts out the brand marketing logic of live streaming in the new era around the connection between live broadcast room,
anchor and audience, and puts forward corresponding measures and methods.
for brand diff erentiation and precise communication in the new era, and is one of the important marketing methods at present. Based on
reality, this paper explores the advantages of online live video broadcasting, analyzes the model of building online live broadcast brand
marketing, and sorts out the brand marketing logic of live streaming in the new era around the connection between live broadcast room,
anchor and audience, and puts forward corresponding measures and methods.
Keywords
Live streaming;Brand communication;Optimize the path;Study
Full Text:
PDFReferences
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DOI: https://doi.org/10.18686/mcs.v5i2.1724
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