Research on the development strategy of self-made red culture micro film under the 4I theoretical model -- Taking Xiangzhou rongmedia center as an example

Abstract

the principle of interest, the principle of personalization, the principle of interaction and the principle of interest in the “4I”
theory have played an important role in the discourse of “content is the king and traffi c is the leader” of new media short video nowadays.
It has a more distinctive guiding signifi cance for the content creation and theme production of county-level integrated media, especially
in the creation process of Xiangzhou County Red Theme new media short video feature fi lm, it should be more clearly centered on the
broad audience, serve the people’s material and spiritual life, pay attention to improving the audience’s experience feedback, and take the
subtle red story as the main body, Actively convey the red culture to the broad audience and continue the revolutionary atmosphere of our
ancestors. Specifi c to the specifi c content of the “4I” principle, it provides a very meaningful theoretical reference for the construction of
“two centers” integrated media from diff erent angles. Finally, it is believed that the application of “4I” theory has important and far-reaching
signifi cance for the county-level fi nancial media in the fi eld of self-made micro fi lm in the new media era.