Research on the innovation strategy of University news propaganda from the perspective of media integration

Abstract

in the era of integrated media, the news propaganda work in Colleges and universities has broken the traditional pattern and
is facing great challenges. How to make good use of the integrated media platform to tell campus stories has become an urgent problem
to be solved. Based on the signifi cance of University news propaganda from the perspective of integrated media, this paper discusses the
innovation strategies of University news propaganda from three aspects: strengthening internet thinking, taking the "branding" route based
on characteristics, building a large propaganda pattern, building a "four complete" integrated media platform, paying attention to ideological
guidance, and building an "integrated" news propaganda team.