Research on the logo and its development form in the new era
Abstract
symbol is the image and culture of the enterprise, which has developed rapidly in recent years. Under the background of the new era, this
paper will carry out in-depth exploration around the logo. While exploring the concept, origin and characteristics of the logo, it can predict
the development trend of the logo in combination with the characteristics of the times and economic conditions, so as to comprehensively
elaborate the historical evolution and future prospects of the logo, and fi nally give full play to the impact value of the logo in the enterprise
market, So as to promote social and economic development. How to study signs and their development trend based on the background of
the new era is one of the important issues that researchers need to solve urgently. This paper will carry out in-depth exploration around this
topic.
Keywords
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DOI: https://doi.org/10.18686/mcs.v5i2.1690
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