Open Journal Systems

Research on the logo and its development form in the new era

Weiwen Yang

Abstract

with the rapid development of social economy, the construction of enterprise culture has been paid attention to, and the
symbol is the image and culture of the enterprise, which has developed rapidly in recent years. Under the background of the new era, this
paper will carry out in-depth exploration around the logo. While exploring the concept, origin and characteristics of the logo, it can predict
the development trend of the logo in combination with the characteristics of the times and economic conditions, so as to comprehensively
elaborate the historical evolution and future prospects of the logo, and fi nally give full play to the impact value of the logo in the enterprise
market, So as to promote social and economic development. How to study signs and their development trend based on the background of
the new era is one of the important issues that researchers need to solve urgently. This paper will carry out in-depth exploration around this
topic.

Keywords

new period; Signs; Development form

Full Text:

PDF

Included Database

References

[1] Jingao Zhang Analysis of the development trend of brand logo design in the new media environment from the meta new logo [j]China packaging, 2022,42

(04): 52-55

[2] Tiezhong Wang Development prospects and trends of logo design [j]Journal of Ningxia University (HUMANITIES AND SOCIAL SCIENCES), 2018,40

(06): 150-153

[3] Xixi Gu Analysis of the new trend of logo design forms and technology development [j]Art and technology, 2018,31 (09): 179+206

[4] Tingting Ji Dynamic design performance and future development trend of brand logo [j]Asia Pacifi c Education, 2016 (11): 220.11.180

[5] Xingyi Li On the dynamic development trend of logo design in the digital era [j]Modern decoration (Theory), 2015 (08): 95

[6] Jianshe Zhang,Dong Chu Research on the development trend of modern digital logo design based on the concept of system thinking [j]Art education, 2013

(08): 166-168

[7] Peng Wu Dynamic: the development trend of logo design in the digital era [j]Grand stage, 2012 (08): 132-133

[8] Juan Liao,Simin Zhang On the fl at development trend of modern commercial logo design [j]China packaging industry, 2014 (10): 24-25

[9] Xiaole Wen Analysis on the development power and trend of environmental labeling system [j]Journal of Fuzhou University (PHILOSOPHY AND

SOCIAL SCIENCES), 2003 (04): 30-32

[10] Yuerui Liu Research on the development trend of modern logo design [j]Journal of Donghua University (SOCIAL SCIENCE EDITION), 2006 (03): 8-10

[11] Jingao Zhang Analysis of the development trend of brand logo design in the new media environment from the meta new logo [j]China packaging,

2022,42 (04): 52-55

[12] Hongxia Li Thinking on the application of traditional graphics in the new trend of logo design development [j]Art and technology, 2016,29 (01): 269

[13] Yuanyuan Si Looking at the development trend of contemporary logo design from the evolution of IT industry logo [j]Popular literature and art, 2015 (10):

[14] Wei Liang Explore the development trend of logo design from the current phenomenon of logo change [j]Packaging engineering, 2012,33 (10): 133-136

[15] Xiaoning Lu The development trend of logo design from the perspective of digital media [j]Design, 2022,35 (13): 119-121

DOI: https://doi.org/10.18686/mcs.v5i2.1690

Refbacks

There are currently no refbacks.