On the application of new digital media technology in brand design education
Abstract
media environment, which will have a great impact on the teaching of brand design to a certain extent. In this context, the connotation and
manifestation of brand design teaching must be innovated. However, according to the analysis of the current reality, there are still many
problems in many aspects, which are still in the situation of coexistence of challenges and opportunities. This chapter analyzes the main
characteristics of brand design teaching in the context of digital mediaT he practical application design in the dynamic performance of
graphics and images, the dynamic design of characters and other aspects is presented, and it is expected to provide references for relevant
personnel, so as to promote the integration of brand design teaching and digital media technology.
Keywords
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DOI: https://doi.org/10.18686/mcs.v5i1.1644
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