Thinking and exploration of virtual anchors in the media fi eld in the era of media convergence
Abstract
progress of science, human life patterns, changes in the industrial field, changes in the media, etc., such as in the Internet + era, the
government uses artifi cial intelligence to help urban planning, enterprises use artifi cial intelligence to implement industrial transformation
and upgrading, employees think about whether the promotion of artifi cial intelligence has opened the "layoff countdown", and the people
think about whether the impact of artifi cial intelligence on life is more convenient or the operation has become complicated.Therefore, when
virtual anchors fi rst appear, it has become a "challenge" and "opportunity" in the media fi eld, and media people need to constantly adapt
to the new changes under the new situation, and the development of virtual anchors, digital humans and AI anchors is a new direction for
media digitalization and intelligent reform, and it is also an inevitable trend in the reform and development of the media market.
Keywords
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DOI: https://doi.org/10.18686/mcs.v5i1.1642
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