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Research on the integration strategy of traditional cultural elements and visual communication design

Juanjuan Zhang

Abstract

with the development of China’s market economy, visual communication has become a fast-growing industry in the fi eld
of design. Visual communication design works can be expressed through the Internet, television, books and periodicals and other media,
which also puts forward new requirements for visual communication design in the new era. Visual communication design is relatively
comprehensive. Traditional cultural elements are rich materials for visual communication design. The infiltration of traditional cultural
elements into the design work can provide more abundant resources for visual communication design. Based on this, this paper analyzes and
studies the integration strategy of traditional cultural elements and visual communication design for reference.

Keywords

Traditional cultural elements; Visual communication design; Broad and profound

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References

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DOI: https://doi.org/10.18686/mcs.v5i1.1628

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