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Research on the Teaching Reform of Marketing Major in Higher Vocational Education under the Background of "Internet plus" Era

Shanshan Liu, Shan Lu

Abstract

Due to the rapid development of the network, "Internet plus" has been deeply integrated with every industry, which will
have a profound impact on enterprises. In addition, "Internet plus" has a profound impact on marketing education courses. This paper
focuses on the research on the teaching reform of marketing major in higher vocational education under the background of "Internet plus"
era. In the research, combining the current actual situation of marketing major in higher vocational education, it puts forward the reform
countermeasures of the curriculum system of marketing major in higher vocational education under the background of "Internet plus" and
informatization era.

Keywords

"Internet plus"; Marketing major in higher vocational education; reform in education

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References

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DOI: https://doi.org/10.18686/mcs.v5i1.1625

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