Exploration on the teaching reform path of journalism and communication specialty in colleges and universities under the background of artifi cial intelligence

Qian He, Yaoyao Zeng

Abstract


Under the background of artificial intelligence, profound changes have taken place in the field of journalism and
communication. The cultivation of journalism and communication professionals in colleges and universities in China needs to meet the
needs of society and the market. Based on the comprehensive analysis of the impact and infl uence of AI on the formation of journalism and
communication profession, this paper expounds the problems and shortcomings in the current journalism and communication education
in colleges and universities, and puts forward several feasible and eff ective reform paths on the current situation. It points out that it is
necessary to integrate, innovate, transform and upgrade the discipline education and talent training mode, so as to meet the requirements of
the news communication industry for talents in the era of artifi cial intelligence.

Keywords


artifi cial intelligence; Major in journalism and communication; reform in education

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References


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DOI: https://doi.org/10.18686/mcs.v5i1.1606

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