"La La Land": "Music + Light Social Interaction" Mode and Psychology Research of Contemporary College Students—— Take Netease Cloud Music as an Example
Abstract
With the diversified development of social media, young people not only like to listen to music, but also gradually love "social music". Many mobile music industries are based on platforms,which try to build independent, collaborative and relatively pure social fields.Based on the concept of "light social interaction", this paper takes the cloud community of Netease Cloud Music as an example,exploring the mode of college students and analyzing the motivation through literature reading, questionnaire survey and in-depth interview. Finally,the author try to analyze the inner psychology of contemporary college students who join in "light social interaction" activities relying on the network platform.
Keywords
Full Text:
PDFReferences
Wang YG, Artistic Abstraction and Reversal of Music Communication: The Perspective of Music socialization [J] Modern Communication 2021 (07): 118-123.
Cheng CH, Research on self-expression of user comments in the social scene of Music——Take Netease Cloud Music as an example [J], New Media Communication, 2021 (12): 22-26.
Wang L, the construction of "music social networking" ecology from netease Cloud Music [J] Media 2017 (03): 70-72.
Li X, Online Music social networking "Situation Theory" [J] New Media Research 2018 (16): 11-13.
Chu WQ, Music Social APP Interactive Ceremony Chain Research —— Take netease Cloud Music as an example [J] Future Communication 2020 (03): 67-73.
Xi SP, Wu JY, "Light" social interaction and "heavy" interaction —— Analysis of the development strategy of American social media Snapchat [J] Young Reporter 2021 (08): 119-120.
DOI: https://doi.org/10.18686/mcs.v4i4.1599
Refbacks
- There are currently no refbacks.
