A Comparative Study of Communication Strategies between Musical Theatre and Bel Canto Art on Different New Media Platforms—— Take Tik Tok and WeChat as examples

Abstract

Nowadays there are many communication platforms among the major network platforms, among which Tik Tok and WeChat are typical ones. Tik Tok, as the entertainment network platform with the largest number of users and the highest frequency of use, involves complex industries and fields, resulting in a huge number of daily videos. At the same time, the publicity and promotion function of Tik Tok platform can play a very good role on the support of huge user data, which is one of the main ways for many industries to carry out publicity and promotion. As a social software, WeChat can narrow the distance between people, provide convenience for information transmission, and improve the efficiency of people's work and life. However, there are some differences in the role of information dissemination and the communication strategies used by them. Therefore, this paper outlines the development of musicals and Bel Canto under the new media environment, briefly analyzes the communication strategies of Tik Tok and WeChat new media platforms, and puts forward the comparison of communication strategies between Tik Tok and WeChat in musicals and Bel Canto.