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Influence of Digital Media on Guangxi Dong Ethnic Cultural Heritage

Mo Jin, Faridah Ibrahim

Abstract

This article studies the current situation of digital technology dissemination of the Dong's intangible cultural heritage in Guangxi Province, China. The Dong ethnic has a history of more than two thousand years and is very rich in traditional culture. The Dong's intangible cultural heritage is an important part of Chinese traditional culture and the epitome of the material culture and spiritual civilization of the Dong people. The basic goal of Dong's intangible cultural heritage is to continue and spread. With the development of digital technology, the use of digital technology to narrow the communication gap with the audience of intangible cultural heritage has become a crucial method. Digital technology of text, images, audio and other multimedia displays have improved the level of digital protection and dissemination of intangible cultural heritage. Through literature investigation and in-depth interview research, this paper draws out the current status and deficiencies of the digital technology and cultural dissemination of the Dong's intangible cultural heritage, so as to explore and propose a new framework for the digital technology dissemination of the Dong's culture in the future. The results of this study will help the government to promote the development of the Dong cultural communication industry, and enable the Dong people to benefit from the protection and inheritance of national culture.

Keywords

Dong Ethnic; Minority Culture; Intangible Cultural Heritage; Digital Technology; Cultural Communication

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DOI: https://doi.org/10.18686/mcs.v4i4.1595

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